REGENERON
Science Talent Search
audio stories
Regeneron’s yearly Science Talent Search competition recognizes leading high school students who are defining the future of science. work x work built a custom podcast advertising campaign that brings the competition to life through audio portraits of its alumni. The campaign was amplified on WNYC Studios podcasts Radiolab, Snap Judgement and Here’s The Thing with Alec Baldwin. From Regeneron’s co-founder, George D. Yancopoulos to dancer and scientist, Madelyn Ho hear stories of inspiration, ingenuity and the real voices of science.