culture of creativity
brand activation

Custom environment for live podcasts, product demos and artist presentations.


Adobe products are internationally recognized as best-in-class creative tools, but Adobe’s audio editing software, Audition, is not yet widely used by podcast professionals. In response, work x work created the Adobe Suite at On Air Fest. In 2019 and 2020, the Adobe Suite spotlighted talks, product demonstrations, and live tapings including Adobe’s own Wireframe podcast hosted by Khoi Vinh. Our custom programming elegantly brought to life the key features that distinguish Audition software to hundreds of festival attendees, all set against a backdrop of a striking Manhattan skyline.

“work x work created a fundamentally different way for us to interact with potential users — conversational, not transactional. We always come away with new relationships and high quality leads.”

Nakiesha Koss, Marketing Manager, Adobe

Hungry Boy

A presentation from Adobe Creative Resident and photographer-turned-podcaster, aka Aaron Bernstein “Hungry Boy.”

Audition in action

Festival attendees signed up for the software on the spot.

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