New Sounds is a new streaming radio station and music site from New York Public Radio that celebrates curiosity, discovery and eclectic taste. When New Sounds was ready to grow audience and engagement, they came to us for direction. We began with a comprehensive content strategy and created an editorial calendar. We created ad campaigns with new art direction to amplify their launch. Our design and content initiatives helped New Sounds grow a proprietary and loyal audience. Our digital campaigns have exceeded goals, and paved the path for brand extensions on Spotify and live events.