red carpet radio
Bringing together artists, radio and cultural programming at GRAMMYs, AMAs, BBMAs and more.
We transformed Westwood One’s award show portfolio into a robust entertainment platform. By creating an overarching proprietary brand, we enabled music lovers, advertisers, and partner affiliates to engage across iconic events throughout the year. Elements included concept design, sponsor activations, logo development, brand identity, event design and management, sales collateral, messaging, advertising and digital strategy.