Acast is a global platform for podcasts–connecting listeners, creators, and advertisers in a fully integrated experience. For On Air Fest 2018, we created a three-day brand activation that helped create good vibes within the audio community and position the company as culturally relevant. We programmed eight hours of original live streaming conversations, performances and workshops each day. We designed every element of the space through the unique lens of Acast’s brand transforming the public lobby into an immersive experience. We promoted through digital and social channels and the entire activation became a content capture for podcasts, video and social content.