Web3 builds together
ConSensys Mesh approached with work x work to execute a one-of-a-kind thought leadership summit concurrent with NFT.NYC. Our team created Ethereal Assembly, an event featuring six purpose-driven sessions, centered around DAOs, with topics ranging from metaverse standards, to public goods, to alignment on shared values and future DAO planning.
Work x work collaborated with the more than 25 leaders in the DAO community, to create a unique programming concept for each of the six sessions. The “build together” ethos of web3 was echoed by session attendees collectively arriving at an agenda, and leaving with a mission to pursue. An active telegram conversation, networking breaks and a post-session happy hour allowed guests to create more connections during and following the event.
Our team also led creative development for the event, crafting a unique brand identity for Ethereal Assembly, inspired by Mesh’s recent rebrand. The design echoed throughout the event website, signage, a custom video wall takeover, merchandise and florals throughout the space. Our team also coordinated branded content capture including photography and the creation of a custom sizzle reel.