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Exactly Right Media

my favorite murder experience

CREATIVE & DESIGN  |  EXPERIENTIAL  |  CONTENT  PRODUCTION

 

Exactly Right Media is the network behind the breakout hit podcast My Favorite Murder, the top ranked true crime comedy show with a ravenous fan base of ‘Murderinos.’ Exactly Right Media was ready to explore new avenues to deepen their fan relationships and audience loyalty, so work x work jumped in to create a step-inside experience of the podcast, bringing thousands of devoted listeners inside the universe of their favorite show.

 

Murderinos are known for mailing trinkets and fan art to the podcast’s hosts, Karen Kilgariff and Georgia Hardstark, who are equally known for saving and displaying them proudly in their recording studio, nicknamed ‘The Pod Loft.’ To bring My Favorite Murder to life, work x work completely transformed a hotel suite into the storied Pod Loft, including hundreds of original memorabilia flown in from LA, and even a surprise visit from the show’s producer, Steven Ray Morris. 

 

The My Favorite Murder experience was featured in Wired Magazine, highlighting work x work’s innovative work in shifting how audio programming can resonate beyond headphones.

WHERE MURDERINOS MEET

 

Visitors posed for pictures in the Pod Loft, scooped up special edition merch and show-specific snacks, and stuck around for hours chatting with Steven and connecting over favorite episodes. 

MADE FOR FANS

 

The My Favorite Murder Experience was designed for fan engagement and interaction including multiple selfie set ups, a DIY temporary tattoo station, and group puzzles.

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