A first of its kind
Squarespace approached work x work to develop an audio content campaign to inspire creators, educate listeners, and cultivate community around their commitment to small business success. In response, our team created Squarespace’s first-ever podcast – highlighting stories of modern entrepreneurship all told through the lens of provocative individuals who have done the work.
The result is Making It, a three-part series helmed by innovative tech-philosopher Alex Wolf and featuring photographer Joshua Kissi, creative entrepreneur Baratunde Thurston, and Rachael Petach of Current Cassis. Episodes explore themes such as the genesis of ideas, navigating doubt, and finding the right technology to uplift your project.
To develop the campaign, we deeply immersed ourselves into Squarespace’s business: researching current trends in e-commerce, tech and entrepreneurship. Set against the backdrop of a jobs market impacted dramatically by the pandemic, we brought Squarespace’s values to life through sound and created a new platform for brand storytelling.