rebrand sets stage for growth era in podcasting
When Scripps acquired the Stitcher app, Midroll advertising, and the Earwolf comedy network, their goal was to establish an audio industry leader for the podcast era. They came to us for brand strategy and design. We created the Stitcher Media brand architecture with a new art direction that pulls together a unified story. Our logo design represents a chorus of voices reflecting the content and culture of the company. Upon relaunching the brand, we also developed a comprehensive out of home and digital campaign. We’ve continued to advise on brand strategy and audience development.