Sennheiser is a heritage audio brand highly recognized for microphones and pro gear. We created the Future of Audio Suite at On Air Fest 2018 to help position the company as a lifesyle consumer brand and promote their new headphones and premium 3D audio products. The overall program included storytelling and engagement in multiple spaces and across channels: Three days of live events, masterclasses, immersive audio experiences utilizing AMBEO 3D audio technology, product demonstrations, a dedicated Sennheiser gallery located by the VIP talent suite. We leveraged the cultural cache of On Air Fest for Sennheiser by curating moments that would inspire consumers. We brought in David Bowie Is curators on the day of the famed exhibition launch creating a buzz in the press and on site. We also produced, Last Sounds of the Day, an original bedtime story each night of the festival.