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About Us

work x work is a storytelling and branding agency at the forefront of culture. we offer artistic and strategic services to ambitious brands seeking new means of engagement. our name is a recognition of the work process—the passion, creativity and collaboration required to build something meaningful.

In addition to design, strategy and events, we produce original podcasts, city guides and our own storytelling and sound festival, On Air Fest.

Services

  • Storytelling
    Storytelling
    audio | video | photo | copywriting
  • Branding
    Branding
    design | identity | websites | experiential
  • Strategy
    Strategy
    sales | marketing | advertising | social
  • Events
    Events
    production | promotion | programming

press

Clients

testimonials

Our Team

FOUNDER & CREATIVE DIRECTOR

SCOTT NEWMAN

Scott is a multimedia artist and entrepreneur. He has fifteen years experience building media brands, launching companies, and crafting successful cross-platform marketing campaigns. He created work x work to satisfy the need of brands to express themselves through true storytelling. Scotts work has been featured in the New York Times, Forbes, Wall Street Journal, Videography Magazine, NYC Media, and NBC.

DESIGN DIRECTOR

ray marrero

Ray has over ten years of art direction, branding and experiential experience working with large agencies such as Grey Advertising, Momentum Worldwide, Draft FCB, and Pentagram Design. He brings all the things he has learned along his journey, along with his keen passion for branding, to all of the projects he works on, large or small. Past works include flagship projects for Ramada, Calvin Klein, P&G, Dyson, American Express, and more. He has spoken in panels for the AIGA and his work has been seen in New York Times Magazine, Rob Report, The New York Times, Town & Country, The Wall Street Journal, the TNT Network and the ESPN Network.

SENIOR PRODUCER

Jemma Rose Brown

Jemma is a multimedia producer and artist from NYC. She brings over seven years of experience in podcasting and radio to the agency and is the Senior Producer of On Air Festival. Previously she produced for The Moth. Her recent independent projects explore scent, memory and intimacy through personal storytelling.

BUSINESS DEVELOPMENT

jeff weiner

Jeff has spent his career at the intersection of brand marketing, cultural insights and business development. He strongly identifies with work x work’s progressive, storytelling approach to brand marketing. Jeff has also spent time leading the innovation consulting practice at PSFK, as well as crafting thought leadership platforms on behalf of brand partners like Al Gore’s Climate Reality Project, UNICEF and Microsoft. He was also a driving force behind Kamio, the photo platform that helped properties like The Walking Dead and Orange Is The New Black make over 100 million branded selfies.

SOCIAL MEDIA PRODUCER

Sienna Fekete

Sienna Fekete is a producer based in New York City with a background in radio, podcasting and music media. She is the co-founder of Chroma Studio, a cross-disciplinary studio centering women of color. She has worked exclusively with BBC Radio 1 & 1Xtra on music programming and in podcast production with Red Bull Arts, Top Rank Magazine, and SiriusXM. She most recently produced Chroma's second conference series titled, "Continuity: A Conference on Self-Preservation for Women of Color" in partnership with Knockdown Center.

STRATEGIST

Rachel Newman

With over ten years experience in hotel sales and marketing Rachel brings a unique and global point of view about the state of travel. From running sales on property at Chambers Hotel in NYC, to managing a chalet in the French Alps and serving as Director of Sales for Design Hotels, she understands the traveler's experience from all points of view and how to build successful strategies for smart brands.

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