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About Us

work x work is a creative agency at the nexus of culture, sound and branding. discover more about us.

our philosophy:

These are shifting times. People want authenticity and seek meaningful connections with brands that align with their core values. That is why we work with leading brands to cultivate their true voice and story. Through design, podcasts and cultural experiences we create powerful identities, content and campaigns that advance businesses and build communities.

 

OUR SERVICES:

We offer a unique set of capabilities designed to amplify your brand.

 

STRATEGY: Research | Competitor Analysis | Messaging & Positioning | Target Audience
BRAND DESIGN:
 Logo & Identity Systems | Art Direction | Digital & Print Design | Advertising
CONTENT: Copywriting | Photography | Video | Engagement Campaigns | Partnerships
PODCASTS:
 Branded Content | Production | Audience Development | Sales Support
EVENTS: Cultural Programming | Experiential Design | Brand Activations | Exhibitions

clients

our team

FOUNDER & CREATIVE DIRECTOR

SCOTT NEWMAN

Scott is a multimedia artist and entrepreneur. He founded work x work to satisfy the needs of brands to express themselves through true storytelling. His approach is grounded in fifteen years’ experience building brands, and crafting successful cross-platform marketing campaigns.

DESIGN DIRECTOR

ray marrero

Ray approaches every project through the lens of design thinking. He works with clients to inspire vision, establish strategy and create unforgettable artwork. His portfolio includes leading agencies, fashion houses and financial institutions. With an eloquent eye informed by over ten years of art direction, branding and experiential experience, Ray designs for impact.

SENIOR PRODUCER

Jemma Rose Brown

Senior producer, strategist and conceptual artist, Jemma brings nearly a decade of experience creating cultural programming in the audio space. She works closely with clients to identify their story and cultivate their community. She is responsible for big picture ideation, as well as the full scope of project execution including work x work's own On Air Fest.

BUSINESS DEVELOPMENT

jeff weiner

Jeff is a network builder. At the intersection of brand marketing and cultural insights, Jeff’s approach to business development is nimble and high-octane. He has crafted thought leadership platforms and an innovation consulting practice. For work x work he cultivates meaningful partnerships bridging the worlds of media, technology, hospitality and entertainment.

SOCIAL MEDIA PRODUCER

Sienna Fekete

Sienna Fekete is a producer based in New York City with a background in radio, podcasting and music media. She is the co-founder of Chroma Studio, a cross-disciplinary studio centering women of color. She has worked exclusively with BBC Radio 1 & 1Xtra on music programming and in podcast production with Red Bull Arts, Top Rank Magazine, and SiriusXM. She most recently produced Chroma's second conference series titled, "Continuity: A Conference on Self-Preservation for Women of Color" in partnership with Knockdown Center.

STRATEGIST

Rachel Newman

With over ten years experience in hotel sales and marketing Rachel brings a unique and global point of view about the state of travel. From running sales on property at Chambers Hotel in NYC, to managing a chalet in the French Alps and serving as Director of Sales for Design Hotels, she understands the traveler's experience from all points of view and how to build successful strategies for smart brands.