Live Podcast & Launch Party at On Air Fest 2020
Strengthening Mastercard’s voice.
Mastercard engaged work x work to to celebrate the season finale of their podcast, Fortune Favors the Bold. To create excitement around the show, we threw a live taping party coinciding with On Air Fest. With a curated invite list, musical guests, open bar, and step-and-repeat photo moment all set in an enchanting hotel, 200 guests experienced inspiring real-talk about money like never before. The live episode featured host Ashley C. Ford with comedian, writer, and activist Baratunde Thurston and CEO and founder of The Helm, Lindsey Taylor-Wood.
Following the success of the party, work x work programmed Mastercard’s conference panel featuring their leadership paired with top podcasters in dialogue about storytelling and media. Brooke Capps-Yaroni, (Editorial Director, Global Communications) graced the stage with Dylan Marron (Conversations With People Who Hate Me), Sarah Burke (Queerly Beloved) and Juleyka Lantigua-Williams (Latigua Williams & Co.). The conversation took place on stage in front of hundreds of media professionals and press, positioning Mastercard as an important voice in the contemporary audio movement.