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RedCircle

RedCircle Rebrand

DESIGN  |  BRANDING  |  CONTENT STRATEGY

 

RedCircle has one of the most sophisticated hosting and monetization platforms in the podcast marketplace, but a lack of brand differentiation was holding them back. So they enlisted work x work to help them distinguish their point of view in a crowded space.


To unlock RedCircle’s full potential, work x work led a top-to-bottom redesign of their brand; from a new logo and website, to striking visual campaigns and hero messaging. 


Following a comprehensive review of the competitive landscape and redefining RedCircle’s values, we zeroed in on the platform’s singular ability to help podcasters grow their businesses. With this insight, we anchored the redesign in the idea of potential energy: every creator has it every advertiser needs it, and RedCircle is the means to unleash it. 

AN IDENTITY SYSTEM ROOTED IN ‘REC’

 

RedCircle takes its name from the ubiquitous red ‘REC’ button. We believe that hosting and monetizing on RedCircle’s platform should be as exciting as pressing a big red button, so we designed a bold, attractive logo to prove it.

ART DIRECTION AT NEW HEIGHTS

We developed high energy creative born from the idea of potential energy. From matches being struck, to luminous flowers blooming and spaceship takeoffs, the new RedCircle is all about igniting possibilities.

We designed this art direction as a scalable system to optimized for all channels, from digital banners to OOH billboards and events.

A CAMPAIGN TO ‘MONETIZE WITHOUT COMPROMISE’

 

With an exhilarating new art direction and identity in place, work x work developed a suite of provocative campaigns to inspire creators to join RedCircle. We crafted creator-focused hero messaging that’s all about growth, change, and the thrill of what’s next.

“work x work have been the perfect partners to re-envision our brand and take the business to new heights”

 

– Jeremy Lermitte, RedCircle Co-Founder

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