Branding WMG's Podcast Network 'Interval Presents'

CREATIVE & DESIGN  |  BRANDING  |  STRATEGY  |  CAMPAIGNS  | KEY MESSAGING

Warner Music Group (WMG) is one of the largest recording companies in the global music industry, home to artists like Ed Sheeran, Cardi B, Bruno Mars, labels such as Atlantic and Warner Records, and the archives of legends including Aretha Franklin. When WMG was ready to launch their own in-house podcast network, they hired work x work to help create a brand for their new Imprint.

work x work began the branding process with in-depth research into the history of the iconic company. From early on, it was evident that WMG’s podcast division would need to be as bold, unapologetic and visionary as the artists it represents. In response, we created the name ‘Interval Presents’ which nods to both WMG’s musical heritage and its contemporary business creating a platform for artists.