Nick Kyrgios: Intimate Storytelling Event

Racquet Mag approached work x work for development and production of a bespoke storytelling and press event centering one of tennis’ most magnetic personalities, Nick Kyrgios. At a time when athletes are bombarded with cheap questions and surface-level interviews, we envisioned an intimate evening of unfiltered, opinionated and totally unprecedented personal storytelling—crafting a format to disrupt sports media, empower Kyrgios to control the narrative, and tell his own story. Part intimate Q&A, part uncut Kyrgios, fans and tennis aficionados were treated to an incredible evening covering the stories behind Kyrgios’ matches, the ups & downs of his tour, and what he really thinks about the Big 3.