Dialing up engagement

Ahead of its official product launch, breakthrough podcast platform Luminary knew they needed to find ways to connect with creators. They got in touch with us to expose the brand to people on the front lines of the audio industry. We created a multi-layer launch for the brand at On Air Fest, introducing it’s signature visual flair and showcasing the creative talent in it’s portfolio.

During our 3-day festival, performers were invited into the “Luminary Lounge,” a networking & hospitality suite and festival attendees were welcomed into “The Machine of Unfamiliars” a dedicated hotel suite outfitted to present original audio artwork by Luminary podcaster and Love + Radio Director, Nick van der Kolk. The fully immersive experience brought Nick’s work to life, and captivated visitors for hours.