Ethereal Assembly 2022

CREATIVE & DESIGN  |  PROGRAMMING  |  EXPERIENTIAL  |  VIDEO PRODUCTION

ConSensys Mesh approached work x work to execute a one-of-a-kind thought leadership summit concurrent with NFT.NYC. Our team created Ethereal Assembly, an event featuring six purpose-driven sessions, centered on the future of web3.

work x work led creative development for the event, crafting a unique brand identity for Ethereal Assembly. The design direction scaled across the event website, signage, a custom video wall, all branded content capture, and branded moments throughout the space. We developed the format & curated programming, strategically supporting the “build together” ethos of web3 by ensuring collective ideation & consensus-driven content.  The full day of constructive dialogue concluded with a party to celebrate our shared effort.