adobe
culture of creativity
brand activation
Custom environment for live podcasts, product demos and artist presentations.
Adobe products are internationally recognized as best-in-class creative tools, but Adobe’s audio editing software, Audition, is not yet widely used by podcast professionals. In response, work x work created the Adobe Suite at On Air Fest. In 2019 and 2020, the Adobe Suite spotlighted talks, product demonstrations, and live tapings including Adobe’s own Wireframe podcast hosted by Khoi Vinh. Our custom programming elegantly brought to life the key features that distinguish Audition software to hundreds of festival attendees, all set against a backdrop of a striking Manhattan skyline.